Services
Strategy & design
Services
Strategy & design
WIth over 30 years of experience, Expertarom specializes in providing high-quality ingredients for the food industry.
Not just products, but also innovation, know-how, and full technical support.
Expertarom’s outdated, text-heavy website no longer reflected the company’s scale or innovation. As a global supplier of both food ingredients and industrial equipment, it struggled to:
Present a complex multi-sector product portfolio clearly.
Convey their dual role as supplier and innovation partner.
Provide easy access to technical resources and certifications.
Address the needs of diverse B2B clients across 30+ markets.
The challenge was to design a modern, user-friendly platform that builds trust, simplifies product discovery, and positions Expertarom as a forward-thinking food industry leader. The client also wanted the website to look modern and appetizing.
I led the project as the Lead UX/UI Designer, responsible for shaping the overall user experience and visual design of the new website. My role included:
Conducting UX research to understand user needs across different B2B client segments.
Defining the information architecture to organize a complex product portfolio.
Developing a modern design system with consistent UI components, typography, and imagery.
Collaborating closely with stakeholders and developers to ensure the design vision translated seamlessly into the final build.
The challenge was to design a modern, user-friendly platform that builds trust, simplifies product discovery, and positions Expertarom as a forward-thinking food industry leader. The client also wanted the website to look modern and appetizing.
Based on research insights and stakeholder goals, I designed a user-centered, visually engaging, and scalable website that balances Expertarom’s technical depth with its innovative brand image.
User-centered information architecture
Restructured the complex product portfolio to make navigation intuitive for diverse B2B audiences, informed by research on user pain points and needs.
Engaging visual storytelling
Incorporated videos and high-quality imagery to showcase products, processes, and innovation, creating a more dynamic and inspiring experience.
Enhanced usability
Added sticky navigation for easy access to key sections on the website.
Innovation-forward features
Integrated an AI-powered chatbot to reflect Expertarom’s cutting-edge approach while providing instant support.
Consistent design system
Developed a cohesive UI with clear typography, color, and component hierarchy, reinforcing Expertarom’s credibility as both a supplier and innovation partner.
The redesign transformed Expertarom’s website into a modern, engaging, and user-friendly platform that aligns with the company’s global scale and innovative positioning.
Increased engagement
The AI chatbot and multimedia content provide interactive ways for visitors to connect with the brand.
Future-proof & scalable
Flexible templates and responsive design support ongoing content expansion and international growth.
Positioning as an innovation partner
The combination of visual storytelling, feature enhancements, and a cohesive UI reinforces Expertarom’s dual role as a reliable supplier and forward-thinking collaborator.
Bookings open for Q3 2025
